Alitura is making a conscious effort to bring the power of natural ingredients to shoppers with an array of the purest and most effective products available in the country. There mission is to provide customers with an exciting healthy experience from superior ingredients in a fine selection of high quality skin care products. Our skin is our largest organ and protects what lies within our bodies. The skin responds best to ingredients that come directly from the earth, rather than synthetic formulations or chemicals. Our mission at Alitura is to provide the highest quality products we can, and for that reason, we are anti-laboratory, anti-GMO and anti-chemicals.