Wild Nutrition started, in 2013, in a shed in Sussex. The founders set out to bring about positive change and work with Mother Nature, ‘the greatest scientist of them all’, to create supplements that make a difference. The mission was to create supplements that would transform lives for the better, to work with integrity and respect for others, and not just to tread lightly on Earth in their mission to do so, but to leave the world a better place than they found it.
Fast forward ten years and Wild Nutrition now has a growing team, a portfolio of 40+ products, and B Corp accreditation. Yet nothing else has changed, least of all the founders’ utmost respect for nature.
Wild Nutrition supplements are formulated with the highest quality ingredients in a pioneering Food-Grown® technique, with supplements that support all elements of physical and mental wellbeing.
100% Plastic free pouches
When it comes to packaging, recyclable alone isn’t good enough. Wild Nutrition invest time, thought and care into sourcing sustainable materials from local suppliers.
100% Non synthetic ingredients
Mother Nature is wildly, effortlessly intelligent. That’s why Wild Nutrition scour the world for her most potent ingredients. They only put the finest ingredients in their supplements, and into your body.
95% Recycled or sustainably sourced paper materials
Wild Nutrition will never be content to stand still when it comes to packaging. Everything they do at Wild Nutrition is designed to reduce waste and minimise our impact on the planet.
"We aim to deliver ethically sourced, endlessly researched and intelligently formulated supplements, where every single ingredient has been considered."
Henrietta Norton - Co-Founder, Wild Nutrition
The Food-Grown Difference
Firstly, Wild Nutrition select the finest, natural ingredients, then they grow them - in a paste made of the highest-quality whole food - resulting in a nutrient-dense substance that the body recognises and happily absorbs as if they were a piece of fruit or vegetable. Once inside the body, they can be broken down swiftly, absorbed efficiently, and put to use effectively.
The Food-Grown® process, in combination with the potency of the nutrients themselves, is why our supplements often contain a lower dose than an equivalent synthetic product. Though that doesn’t mean they’re less powerful, over 50 independent scientific studies demonstrate improved and optimal absorption of vitamins and minerals when in Food-Grown® form. So while the doses might be lower than most synthetic products - they’re also more effective.
Adaptogens are so-called because of their ability to “adapt” to the body’s needs. They can help to regulate hormone levels, support immunity and promote stability in times of stress.
Organic Ashwagandha: After years of research, an incredible form of organically-certified Ashwagandha from a herb farm in the southern region of India was discovered. This is combined with a pioneering “green extraction process”, which eliminates solvents and alcohol while maintaining the highest quality of plant actives.
Medicinal Mushrooms: Fully traceable Medicinal Mushrooms, sourced directly from the leading mycologists in the UK or from their country of origin.
Fish oils are extracted from the oily skin of fish. They are rich in fatty acids, which play a key role in hormone production as well as regulating energy, cholesterol, immunity and mood.
Omega-3: Pure Strength Omega 3 is derived from sustainable, MSC-certified Alaskan Pollock. Freshly caught, the fish are sent to a family-run refinery where they go through a process of distillation and cold extraction: ensuring a high-quality, ethically-produced fish oil that far exceeds industry standards.
Minerals are essential elements extracted from the earth, and therefore the food that we eat. They are necessary for growth, development and repair in the body.
Calcium: Wild Nutrition Calcium forms deliver excellent absorbability and are as close to nature as possible: for example, seaweed-derived Calcium is harvested from vegan, allergen-free algae, sourced off the coast of Iceland.
GTF Chromium: Studies have shown that blood glucose control improved by 57% in those taking the GTF Chromium.
Iron: The Food-Grown® Iron has been shown to be up to 44% better absorbed than iron amino acid chelate or glycinate, and is also gentle on the stomach.
Magnesium: The Food-Grown® Magnesium has been shown to be significantly better absorbed than synthetic forms of Magnesium including magnesium oxide or glycinate – effectively contributing to over 300 mechanisms in the body.
Selenium: Food-Grown® Selenium has been shown to be 22% better absorbed and retained than many other forms of Selenium - while our Selenium Plus has been expertly formulated to include its cofactor, Vitamin E: preventing harm caused by free radicals, such as damage to DNA and insulin sensitivity.
Zinc: B Vitamins are added to the Food-Grown® Zinc to support absorption, with studies showing that it’s 75% better absorbed and retained by the body than alternative synthetic forms.
Plant antioxidants are found in nature. They have been used for hundreds of years in medicine, to treat a variety of ailments, and are renowned for their preventative and therapeutic abilities.
Organic Turmeric: All of the turmeric has been grown, harvested and sourced from organic farms in rural India, making it both high-quality and sustainable. Clinical research has shown it reduces the experience of joint pain of users by 86.2% within just 21 days.
Beta-Carotene: It’s difficult for the body to absorb Vitamin A directly – so Beta-carotene is used instead, allowing the body to control exactly how much it needs to convert, store and use.
Milk Thistle: Milk Thistle keeps the body in balance: eliminating any unnecessary or excessive build-up of female hormones.
Vitamins are powerful nutrients, which the body absorbs from food. They are crucial for general health: from protecting the vital organs to ensuring the cardiovascular, nervous and immune systems run smoothly.
Vitamin B12: Food-Grown® Vitamin B12 is shown to have a tangible effect on the body when compared to commonly used synthetic forms. We also add organic beetroot powder: a natural source of iron which is great for blood-building; as well as nitric oxide, to support a healthy cardiovascular system.
Vitamin C: Food-Grown® Vitamin C has been shown to be 1210% more bioavailable than the commonly used synthetic isolated ascorbic acid. With added immunity-boosting Bioflavonoids, to further enhance absorption.
Vitamin D3: Food-Grown® Vitamin D provides an “active” form of Vitamin D3, rather than the storage form found in synthetic alternatives
Vitamin E: Food-Grown® Vitamin E provides the naturally occurring D-Alpha natural form as well as a natural mix of all the tocopherols and tocotrienols found in food. Studies have also shown it to be over nine times better-retained by the body than synthetic Vitamin E.